American Family Care & Blu Marketing Materials
Always On +
Merchandising
Q2 Clinic Merchandise
Order your quarterly merchandising package by Jan. 21, 2019.
What is Always On?
Always on is a continuously running campaign to your most brand receptive customers and prospects. How do we determine that audience? We model your existing customers and score them based on over 3,000 data points to build a common profile of those individuals and families. We then are able to find prospects that fit the brand receptive profile in your market area. Once the audience is defined we match those offline individuals to online digital users and are able to serve our marketing efforts to only those individuals—saving previously wasted spend on brand resistant individuals.
Four Goals of Always On
Drive Patient Volume
Market to Past patients: 4-7 X ROI verse prospecting or general advertising
Path of least resistance: More treatment options, more patients in HH
Build Patient Pipeline
Market to Highly-Receptive Prospects that fit ideal AFC HH profile
Build Brand Awareness In Your Trade Area
Prove Marketing Investment
Understand key metrics to define what works to accentuate
Have true ROI of marketing spend that isn’t inferred, but true revenue
There is no better predictor of future behavior than past and present behavior.
Blu has analyzed over 2 million patient records from over a hundred clinics.
Beginner Plan
Digital Only- 120 Day – Campaign Timeframe
- 12,000 – Household Quantity
- 250,000 – Estimated Facebook Impressions
- 475,000 – Estimated Display Impressions
- 0 – Direct Mail Pieces
Professional Plan
Digital + Direct Mail- 120 Day – Campaign Timeframe
- 12,000 – Household Quantity
- 250,000 – Estimated Facebook Impressions
- 475,000 – Estimated Display Impressions
- 20,000 – Direct Mail Pieces
Intermediate Plan
Digital + Direct Mail- 120 Day – Campaign Timeframe
- 8,000 – Household Quantity
- 175,000 – Estimated Facebook Impressions
- 325,000 – Estimated Display Impressions
- 12,000 – Direct Mail Pieces
Opt-in Now for Spring and Summer Campaign
Sign on before February 15 to get up and running on April 1st. Opt-in for multiple campaigns for a discounted rate.
- Spring & Summer Campaign (April - July)
- Fall Campaign (August - November)
- Winter Campaign (December - March)
April – Spring Allergy
[Spring Allergy]
May – ER vs Urgent Care & Summer Tips
[ER vs UC + Summer Tips]
June – Summer Tips & ER vs Urgent Care
[ER vs UC + Summer Tips]
July – Summer Tips & Back to School
[Summer Tips + Back to School]
August – Back to School
[Physicals & Immunizations]
September – Back to School & Fall Allergy
[Physicals & Immunizations + Fall Allergy]
October – Fall Allergy & Flu (with National Flu Prevention Week)
[Fall Allergy + Flu + National Flu Prevention Week]
November – Flu & Cold + Flu
[Flu Fact or Fiction + 5 Tips + Cold & Flu]
December – Cold & Flu + ER vs Urgent Care
[Cold & Flu + ER vs UC]
January – Cold & Flu + Prescription Cards
[Cold & Flu + Prescription Cards]
February – Cold & Flu + 5 Tips
[Cold & Flu + 5 Tips]
March – Spring Allergy
[Spring Allergy]
55-70 Touches Per Person
Our goal is to expose your brand receptive individuals to relevant and timely messages as much as possible without being overwhelming at the same time.
Always On Creative
Always On Videos
Grand Opening Campaigns
Questions?
Contact Melanie Laird
Your success is important to us and we have dedicated our best for you. Have questions about Always On or Merchandising please reach out.
Office Hours
8am – 5pm
Phone
Location
Birmingham, AL 35244